Veldo Launches Mac App That Combines App Store Rank, Apple Ads Spend and Revenue Data for iOS Developers

Sep 20, 2026

Utrecht, Netherlands, September 20, 2026 /MarketersMEDIA/ -- Veldo, a native macOS application for independent iOS developers, is now publicly available. The software consolidates organic App Store keyword rankings, Apple Search Ads expenditure, and RevenueCat subscription revenue into a single interface, then provides recommendations for each tracked keyword.

The application addresses a workflow challenge faced by developers who manage paid search campaigns: determining which keywords justify advertising spend when data is scattered across App Store Connect, Apple Ads dashboards, and revenue analytics platforms. Veldo presents rank position, advertising cost, and attributed revenue on the same row, then assigns one of four verdicts to each keyword – double down, bid opportunity, cannibalizing, or money pit – with supporting data visible beneath each recommendation.

"Rank without spend is a vanity chart. Spend without revenue is a money pit. I built Veldo because I was tired of hopping between App Store Connect, Apple Ads, and RevenueCat to answer one question: which keywords actually deserve the budget," said Willem van Zoeren, founder of Veldo.

The software operates as a local-first application, storing acquisition data on the user's Mac rather than transmitting it to a remote server. Veldo supports unlimited applications and keywords across more than 60 App Store storefronts. RevenueCat integration is optional; developers can use the application with App Store Connect and Apple Ads data alone.

The verdict system flags four scenarios. "Double down" identifies keywords with positive return on ad spend and improving organic rank. "Bid opportunity" highlights terms with strong search demand but weak organic visibility and no active exact-match campaign. "Cannibalizing" marks keywords where the developer already ranks highly organically, suggesting paid ads may be purchasing installs that would have occurred without advertising. "Money pit" designates keywords that consume budget without generating attributed revenue.

Veldo also includes tools for editing App Store metadata, checking character limits and keyword coverage, and publishing changes directly to App Store Connect. The application is available as a standard Mac app, menu bar utility, and command-line interface. A Model Context Protocol server allows integration with development tools.

About Veldo

Veldo is a macOS application that combines App Store keyword rankings, Apple Search Ads spend, and RevenueCat revenue data for iOS developers. The software provides keyword-level recommendations to guide advertising budget decisions. More details and guides are available at veldo.app/guides.

Contact Info:
Name: Robin Staudinger
Email: Send Email
Organization: PressDrop
Website: https://pressdrop.io/?utm_source=media

Release ID: 89203831

If you encounter any issues, discrepancies, or concerns regarding the content provided in this press release, or if there is a need for a press release takedown, we urge you to notify us without delay at [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our expert team will be available to promptly respond within 8 hours – ensuring swift resolution of identified issues or offering guidance on removal procedures. Delivering accurate and reliable information is fundamental to our mission.

More News

Oct 13, 2026

A fresh perspective on luxury—from fashion to experiences

From Visa’s refreshed premium privileges to the arrival of Marimekko and Les Néréides in the Philippines, here’s what's new in travel, fashion, and jewelry

Oct 13, 2026

Paris is burning

Right when Paris is all dressed up in all its Fashion Week glory, the youth are protesting against state violence and state neglect

Oct 13, 2026

Singapore’s 3-Michelin-star neo-Nordic Restaurant Zen reopens with a local touch

Singapore’s three-Michelin-star Restaurant Zen reopened in August 2026 after a three-month refurbishment – with a medley of changes that mark its new chapter. Founded in 2018 by Swedish chef Bjorn Frantzen, Zen inhabits a three-storey shophouse along the buzzing Bukit Pasoh Road in Chinatown. The renewed interior swaps the previous living-room setting on the ground floor for a 16-seat stone counter, in a look more reminiscent of Frantzen’s eponymous restaurant in Stockholm and FZN in Dubai. “I...

Oct 13, 2026

Local flavors, shorter meals among key dining trends for 2027

The report, titled The Rise of Place, draws on research from 284 Marriott properties across 20 Asia Pacific markets, as well as conversations with chefs, hospitality experts, and food influencers.

Oct 13, 2026

SB19, BINI eye 2027 Grammy recognition with submitted entries

SB19 and BINI have submitted entries for consideration in the 2027 Grammy Awards.

Oct 13, 2026

Lola Amour brings OPM pride to F1 Singapore Grand Prix

Lola Amour proudly represented the Philippines during their performance debut at the Formula 1 Singapore Grand Prix.

Oct 13, 2026

'Blade Runner 2099': Michelle Yeoh, Hunter Schafer team up for Replicant cure in new trailer

A new chapter is unfolding in the futuristic "Blade Runner" universe.

Oct 12, 2026

How Hong Kong’s post-war tattoo scene fused sailor art with Chinese imagery

When Taiwan-based tattoo artist Jimmy Shy and street-film photographer Yu Chang decided to travel to Hong Kong to document the city’s fading post-war tattoo history, they agreed on one criterion: they would find their subjects only on the street. “We relied entirely on instinct,” Shy says of the project, which started in 2023 but began life as casual phone photos years earlier. “A lot of tattoos were hidden under clothing, so whenever we had a feeling that someone might have the kind of tattoo...

Oct 12, 2026

Hospitality starts before day one

Why today's restaurant manpower challenge is about more than finding people

Oct 12, 2026

Musikwela brings Filipino values to life through music, puppetry

Musikwela, a Filipino children's educational entertainment program that uses music, storytelling, puppetry and animation to teach values, will release five new episodes in November covering respect for elders, indigenous culture, autism awareness, disaster preparedness and environmental care. The five 30-minute episodes, co-produced by Ideasquest Inc. and the National Council for Children's Television (NCCT), an attached agency of the Department of Education, aim to make learning more engaging while helping children understand social issues and appreciate Filipino traditions. During a media launch, Musikwela founder and executive director Ellen Estrada said the program draws from personal experiences and real-life encounters to create stories that children can relate to and learn from. “Most of the things you see are made by us. We made all the puppets and all the songs. Even the costumes were sewn in a small community in Las Piñas,” Estrada said, explaining how her team handled much of the creative work behind the production despite limited resources. The new episodes feature the Musikscouts, composed of Estrada's daughter, Yumi Sansano, and three furry puppet characters, Potpot, Lala and Biboy. Through their adventures, the characters demonstrate how children can respond to problems by helping others and practicing values such as empathy, respect and responsibility. Estrada said she hopes the stories will encourage children to look beyond their immediate surroundings and appreciate the diversity of Filipino communities. “I realized how rich our cultures are and how much there is to learn about them. We are so rich. We just don't know it, and we just don't teach it,” she said. “We may be scattered across thousands of islands, but that does not mean we can never be one,” she said. Musikwela received support through an NCCT grant, while Ideasquest also contributed resources to complete the production. “Filipinos can create a funny, child-friendly show, but we cannot do it alone. We want to bring it to schools. We want to do road shows. We want to partner with brands that believe we can do more to help our children.,” she said. Beyond the five episodes, Estrada said she hopes to explore other subjects, including financial literacy. She believes children should learn early about empathy, respect, responsibility and the value of money. She also encouraged students and aspiring creators to develop stories that reflect experiences and issues they genuinely care about. “For a story to be meaningful to others, it must be meaningful to you first. It must affect you in some way,” she said. The new episodes will be available in November through Musikwela's website and social media platforms, including Facebook and YouTube.

Oct 12, 2026

Homeware line designed for dormers, young couples, small families

College students in dorms and young couples starting out often need a few items to make their spaces more comfortable. These often include basics like flatware, plates, beddings and maybe a lamp or two. While there are department stores and home store chains that offer pretty much the same kind of mix, one of the newer entrants is the Metro Retail Stores Group. Last month, it launched its own brand of home basics, Metro Living in its four Metro Department Stores located in Alabang, Market Market, Ayala Center Cebu, and Super Metro Colon. Arranged on open shelves and in compact displays, the merchandise is basic and designed to work together. “For Metro Living, we’ve shifted our entire retail philosophy from selling individual products to delivering fully integrated lifestyle solutions. Previously, customers had to navigate different aisles to assemble a look,” Joel Orense, Metro Retail President and COO told The Manila Times in an email interview. “Through our dedicated shop-in-shop concept, we bring fully curated, pre-styled living spaces directly to the retail floor. It eliminates decision fatigue, offers immediate aesthetic inspiration, and maximizes customer convenience. We are elevating the overall shopping experience, and based on initial performance, we plan to scale this format to additional key stores next year,” he added. Placing these household staples in a dedicated location inside their stores was only logical as it takes out the guesswork for shoppers. Orense said that historically, people bought items for their homes from different stores. While this can actually be a fun exercise on a weekend or during sale season, it can also be a chore for people who might prefer to do something else with their time. “By engineering a cross-category, cohesive product matrix, Metro Living bridges that gap — transforming single-item transactions into complete room solutions,” he said. The current merchandise mix at the Metro stores includes beddings, pillow cases and cushion covers, kitchen linens, and window treatments. There also plates, cutlery and compact storage systems. “Metro Living is tailored for the modern Filipino demographic — specifically first-time condo owners, growing families, young homeowners, and value-conscious style seekers,” Orense said. “These consumers want practical, elevated, and contemporary home aesthetics without compromising on affordability or functionality.”

Oct 12, 2026

Netflix drama Did Someone Happen to Mention Me? review: Koji Yakusho leads amnesia comedy

3.5/5 stars Lead cast: Koji Yakusho, Kento Kaku, Kenichi Matsuyama In Netflix’s new comedy series Did Someone Happen to Mention Me?, Koji Yakusho stars as a world-famous Japanese actor who discovers that almost the whole of Japan has forgotten him. Playful and lighthearted, the eight-episode series follows the veteran performer as he loses his celebrity status overnight and is forced to reassess his character and relationships while rebuilding his life and career. Created by acclaimed...