Australian Capital Territory, Australia Jun 5, 2021 (Issuewire.com) - During the epidemic period, according to the data, the overall trend of users' purchasing power and purchasing frequency did not decrease but increased. During the first quarter of 2020, 40.3% of users' purchasing power increased, and 65.3% of users used cross-border e-commerce platforms with increased frequency.

In terms of product categories, driven by the new scenes of epidemic home life and telecommuting, the demand for high-quality epidemic prevention materials, daily necessities, household, kitchen supplies, personal health care, indoor sports, pets, gardening and other products continues to rise;

Among them, Njpboss is the representative. Njpboss was founded in 2017, formerly a company engaged in traditional sales, with its own production plant. Before the outbreak of the epidemic, Njpboss had begun to layout online sales.

In the beginning, they chose Amazon, eBay and other e-commerce platforms for sales. However, they found that the platform always had the information of customers, and could not adjust the pace of production in time according to the feedback of customers.

In 2019, Njpboss began to lay out its own website and began to use Google Advertising. Tiktok will rise rapidly in 2020, and the crowd attribute of TikTok is very consistent with the product positioning of njpboss. They have opened up the situation through paid advertising and short video marketing.

In 2021, Njpboss will focus on social platforms such as Facebook and ins. Lucas, the head of Njpboss, says FB and ins are one of their most important platforms(https://www.facebook.com/Njpboss-102960021984244).

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Source :China cross border E-Commerce Association

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