Daniel Yomtobian Talks about Brand-Building Opportunities As a Result of the Outbreak

Oct 22, 2023

Key Takeaways

The COVID-19 pandemic has accelerated the shift to e-commerce by about five years, according to a recent IBM report. In the United States, 62% of consumers now shop online more than they did pre-COVID, and globally, this figure is 49%.
Home media consumption has significantly increased, with people preferring TV and streaming services. Brands should prioritize digital advertising to reach audiences, ensuring their ads appear on trusted platforms and carry relevant, responsible, and empathetic messages.
Daniel Yomtobian, a pioneering figure in the online media space, believes that brands can raise brand awareness by prioritizing messages that emphasize safety and convenience, appealing to consumers' primary concerns at present.
Brands have the opportunity to engage with massive audiences through various channels as people continue to social-distance and work remotely. By utilizing advertising technology and providing relevant solutions, brands can earn the trust of consumers and reap long-term benefits.
Daniel Yomtobian is the founder of Advertise.com, the world's largest privately held keyword pay-per-click (PPC) network. He is recognized for his professional expertise, commitment to customer satisfaction, and role in shaping the online world of tomorrow.

One of the most notable outcomes of the pandemic has been its impact on online shopping: according to a recent IBM report, the public health crisis has accelerated the shift to e-commerce by about five years.

Los Angeles, California, United States - October 22, 2023 /MarketersMEDIA/ —

The COVID-19 outbreak has created chaos in the world. It disrupted economies and international supply chains while also changing daily habits. Faced with an unprecedented business environment and lacking a playbook for situations like this one, companies initially focused on survival and preparation for the recession that would inevitably follow. However, history has shown that disruptive events and economic downturns can also create opportunities for brands to raise their profile, attract new customers, and foster loyalty, notes seasoned entrepreneur and prominent digital media professional Daniel Yomtobian, He adds, “Despite the extremely challenging and uncertain business climate, the shift in consumer behaviors offers brands the chance to emerge stronger in the post-pandemic world. Even though most companies have trimmed their advertising budgets, they can still benefit by adapting their strategies to reach target audiences with the right message through the right channel.”

While stay-at-home orders and social distancing measures have been relaxed, it is widely expected that they will have a long-term impact on shopping habits and leisure activities. One of the most notable outcomes of the pandemic has been its impact on online shopping: according to a recent IBM report, the public health crisis has accelerated the shift to e-commerce by about five years. In the United States alone, 62% of consumers now shop online more than they did pre-COVID, and the figure on a global scale is 49%. Another major development is the massive increase in home media consumption, with preference given to TV and streaming services. Daniel Yomtobian comments, “Even before the pandemic, online advertising was steadily growing its share of total ad spend, but it is now clear that digital should be a priority for brands in this new world. However, they still need to ensure that their ads appear on trusted platforms, carry a relevant message, encourage responsible behavior, and promote empathy.”

With careful planning and strategic adjustment, it is possible to capitalize on the current environment to raise brand awareness, according to Daniel Yomtobian. Companies now have massive audiences they can reach across various channels as people continue to social-distance and remote working becomes widespread. To capture this opportunity, brands need to prioritize messages that emphasize safety and convenience, which are the primary concerns of consumers at present. It is also an extremely opportune time to utilize advertising technology that facilitates interaction with ads and makes it easier for audiences to engage with brands. Companies that address today’s issues tactfully and empathetically, reach out through the right channels, offer convenience, and provide relevant solutions will earn the trust of consumers and reap long-term benefits from their current efforts.

Daniel Yomtobian is a pioneering figure in the online media space and has received multiple awards for his work in digital advertising. He is the founder of several successful businesses, among them Advertise.com, which has grown to become the world’s largest privately held keyword pay-per-click (PPC) network. Highlighting his professional expertise and commitment to customer satisfaction, Daniel Yomtobian was recognized as a “…young leader [who] will continue to play an important role in shaping the online world of tomorrow.”

Daniel Yomtobian News – Advertising Pioneer and Innovator: http://www.DanielYomtobianNews.com

Daniel Yomtobian Joins Board of Directors at YPO Beverly Hills as Membership Vice Officer: https://www.yahoo.com/now/daniel-yomtobian-joins-board-directors-175200356.html

Daniel Yomtobian - Explores the Benefits of Innovative Ad Formats: https://www.yahoo.com/now/daniel-yomtobian-explores-benefits-innovative-211500329.html

Contact Info:
Name: Daniel Yomtobian
Email: Send Email
Organization: Advertise.com
Address: 15303 Ventura Blvd Ste 1150 Sherman Oaks, CA 91403
Phone: +1-800-710-7009
Website: https://www.advertise.com

Video URL: https://www.youtube.com/watch?v=n3BlOHVAhUk

Release ID: 89111041

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