Swatch Group AG developing alternative to iOS and Android OS’s for smartwatches; Switzerland’s largest timepiece maker vies with Silicon Valley for control of consumers’ wrists.

New York, United States - February 22, 2018 /PressCable/ —

Often referred to as an “attitude,” an “approach to life” and a “way of seeing,” Swatch watches are considered more than a wrist-worn timepiece, and representatives of Certified Watch Store wholeheartedly agree with this sentiment as evidenced by their showcasing of vivid and eye-catching collections of iconic Swatch watches on CertifiedWatchStore.com. This announcement also comes on the heels of Swatch taking on Google and Apple with its own Watch Operating System, conceived by Swatch Group AG as an alternative to the iOS and Android operating systems for smartwatches.

“As Switzerland’s largest maker of timepieces vies with Silicon Valley for control of consumers’ wrists, we’re offering a beautiful lineup of iconic Swatch watches,” says a Certified Watch Store company spokesperson. “Everyone knows a Swatch when they see one; there’s clearly something that makes Swatch different from every other watch brand – perhaps it’s the look, the colors or the plastic, or maybe it’s the design or the fact that it’s Swiss-made and versatile enough to be worn with almost anything.

“We offer Swatch watches for people of all ages and for all occasions, because we understand that the sight of a Swatch excites emotion…wearing one is a way to communicate, to speak without speaking. Ultimately succumbing to a heart-to-heart has never been like this.”

Meanwhile, Swatch Group AG’s Tissot brand will introduce a model around the end of 2018 that uses the Swiss-made Watch Operating System, which will also be able to connect small objects and wearables. According to personnel like Swatch Chief Executive Officer Nick Hayek, the technology will need less battery power and will protect data better. “Switzerland’s four-century-old watch industry has been adjusting to new competition since Apple Inc. entered this territory in 2015 with the Apple Watch,” he says. “We face the uphill challenge of trying to outsmart Google and Apple, which have fended off would-be rivals to their operation systems in smartphones and watches.”

Swatch is willing to supply third parties with the operating system, which has been developed with the Swiss Center for Electronics and Microtechnology, a university specializing in miniaturization.

Certified Watch Store specializes in offering luxury and designer watches at discounted prices, and its Swatch lineup is no different. Some of the exquisite and eye-catching Swatch models the company offers on its website include the Originals Silver Dial Silicone Strap Unisex Watch, Exotic Charm Enilorac Gold Dial Stainless Steel Ladies Watch, Originals Wind-Up Soft Blue Dial Silicone Strap Unisex Watch, Originals Biko Rose Pink Dial Silicone Strap Ladies Watch, Masterglam Ladies Stainless Steel Band Watch and the Metallix Passe Partout Grey Dial Silicone Strap Unisex Watch.

To view the full Certified Watch Store Swatch watch collection visit https://www.certifiedwatchstore.com/watch-brands/swatch.html.

Contact Info:
Name: Press Department
Organization: Certified Watch Store
Address: 580 5th Avenue , New York, NY 10036, United States
Phone: +1-866-735-9116

For more information, please visit https://www.certifiedwatchstore.com

Source: PressCable

Release ID: 299195