Adam Kimmel, ASC Uses Cooke Lenses For Feature Films

Feb 3, 2020

February 03, 2020 - /PressAdvantage/ - Adam Kimmel, a cinematographer known for his role in producing famous titles such as Never Let Me Go and Capote as well as for working with world famous brands like Nike and Audi, has stated he prefers using Cooke lenses for commercial work. Their ability to handle skin tones make them Kimmel’s first choice whenever he approaches a new project.



Working on a variety of very different and very complex scenes at multiple locations under enormous strain is the everyday reality of a crew on a commercial set. For Adam Kimmel, ASC, it is a way of life that he has grown to know and love. He has been a popular choice for commercial work since his stints on a number of popular film sets. He has travelled all over the world to shoot commercials for a number of well-known car manufacturers.

While the set and brand or franchise he is working for may change, Kimmel’s choice of camera and lens does not. “One of the things I like about the Signature Primes is the way they handle skin tones and texture. There’s a naturalness to their image that I really love in a close-up. There’s a quality to them that lends itself to the kinds of soft light that I tend to like,” says the cinematographer. He, like many modern filmmakers, loves the look of classic film over modern day digital cameras and lenses. He feels that the ultra-resolution offered by modern set-ups may create images that are far more detailed that even what the eye may see naturally.

“In other modern lenses, you have this enormous detail with a super crisp, high resolution image,” says Kimmel. “I find that's great for certain things, but skin tone and close-ups are not those things. I recently shot a multicam stand-up comedy show called, “Colin Quinn: Red State Blue State” for Netflix and that was another case where I went with the ALEXA LF and Signature Primes. If I am going to look at a man talking for 70 minutes, then I don’t want to be studying the pores of his skin in detail. With the Signature Prime lenses, I find that there is a smoothness and creaminess, a bit of film-like quality, that I’m really enjoying.” Visit his Google Maps page at the following link to learn more about his work: Adam Kimmel Cinematographer.

Along with the way the camera renders skin tones, the lenses also have the ability to focus on images up close without distortion. This allows them to produce crisp, clear images—even through windows. Kimmel states, “Shooting large format with these lenses, I can separate things that otherwise might be too close together. In a situation where you’re in a car and looking through a window, the distance between the glass and that person’s face is, maybe, 18 inches. You don’t have the option to move the camera closer. If you don’t have enough separation between the camera and the face, then the LF gives you the ability to separate them further.”

The lenses have been used by Kimmel in a variety of locales, from the night scenes in Portugal to snow-covered roads in a recent Jeep commercial. As he says, the Jeep spot is one of the better examples of how well the lenses handle close ups, particularly on faces. He wanted the film to have a more romantic, nostalgic feel, and traditional cameras would, according to Kimmel, have produced an image that would have been too crisp, with an excessive amount of contrast and sharpness. While there are multiple ways around this issue, Kimmel believes his choice of lens comes with a built-in aesthetic that offers a large advantage.

https://www.youtube.com/watch?v=Jn6d-IIDX0c



Adam Kimmel DP is a well-known NYC Director of Photography, and he has become very well known in the industry due to the excellent work he has produced over the course of his career. He has assisted film directors by establishing the visual look of feature films and commercials for over 35 years. He has, as a DP, helped many directors and producers tell their stories through his artistic and technical decisions regarding lighting, film stock choices, camera operation and production specifications.

For more information about Adam Kimmel ASC, visit his website. Interested parties may reach out to his representatives as well to follow up on any further inquiries.

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For more information about Adam Kimmel, ASC, contact the company here:

Adam Kimmel, ASC
Adam Kimmel
(929) 323-4441
[email protected]
111 4th Ave, Apt 11 D/E
New York, NY 10003-5236

ReleaseID: 60033934

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Smarter Bathroom: Meet Moderno Home Depot’s MHD-4500 AI Smart Toilet

Oct 20, 2026

Smarter Bathroom: Meet Moderno Home Depot’s MHD-4500 AI Smart Toilet

The modern bathroom is evolving beyond functionality, with smart technology bringing greater convenience, personalized comfort, and new possibilities for everyday living.  Joining this shift is Moderno Home Depot’s MHD-4500 AI Smart Toilet. Introduced as the Philippines’ first app-controlled smart toilet, the unit combines smartphone connectivity, hygiene-focused functions, and wellness-inspired features in a contemporary design.  At the heart of the MHD-4500 is its smartphone connectivity. Through the Moderno Smart Home app, available on the Google Play Store and Apple App Store, users can connect to the unit via Bluetooth and access its smart features directly from their phones. Voice control and a remote control system offer additional ways to operate the toilet, providing greater convenience and flexibility for everyday use.  “As the Philippines’ fastest-growing smart toilet brand, Moderno Home Depot believes that innovation should make everyday living more convenient and comfortable. The MHD-4500 reflects our commitment to bringing smart technology into practical home solutions, giving Filipino homeowners more opportunities to experience the benefits of a connected home,” said Rovie Sanchez, co-owner of Moderno Home Depot.  Beyond connectivity, the MHD-4500 places personal hygiene and comfort at the center of the bathroom experience. It features a self-cleaning nozzle, front and rear wash functions, bidet and hip wash options, adjustable nozzle positioning, and UV sterilization. These functions offer users more options for a personalized cleansing routine while incorporating additional hygiene features into an everyday essential.  Comfort takes center stage through its heated seat, adjustable water temperature, and adjustable drying system. Multiple massage modes, including strong-soft and moving massage functions, provide further customization. Built-in aromatherapy, dynamic lighting, and a soft night light add a wellness-inspired dimension, while automatic lid opening and closing and a slow-closing seat ring bring added convenience to daily routines.  These features are housed in a modern, elongated design crafted from premium ceramic. An LED display and integrated controls complement its contemporary appearance, allowing the unit to combine smart functionality with a clean, modern aesthetic.  Practical considerations are also part of its design. The MHD-4500 uses a siphon-jet flushing system with automatic and manual flushing options, as well as a foot-sensor flush function. A built-in water tank and booster pump support its flushing system, while leakage protection and power-outage flushing provide additional functionality.  For Jean Sanchez, co-owner of Moderno Home Depot, thoughtful home upgrades are about creating spaces that respond to people's everyday needs.  “Creating a comfortable home goes beyond choosing beautiful fixtures. It is also about finding solutions that make everyday routines easier and more personal. With the MHD-4500, we want to encourage homeowners to look at the bathroom in a new way and discover how technology can bring added comfort and convenience to their daily lives,” she said.  The product launch coincided with the opening of Moderno Home Depot’s newest showroom in Biñan City, Laguna, on Oct. 8, expanding the brand’s presence in South Luzon. The showroom offers homeowners, architects, and construction professionals another destination to explore modern bathroom fixtures and home solutions.  With the MHD-4500, Moderno Home Depot brings connected technology into a space where comfort, hygiene, and functionality intersect every day. It offers homeowners a new way to think about bathroom upgrades — not simply as a matter of aesthetics, but as an opportunity to make everyday living more convenient and personalized.

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