30 ATM vs 30 Metres Explained: Vaiana Express Reveals Own Listing Error

Sep 17, 2026

Vaiana Express corrects 129 Guess watch listings after finding a unit-conversion error confusing 30 ATM with 30 metres, clarifying water resistance ratings for watch buyers.

Staten Island, United States, September 17, 2026 /NewsNetwork/ -- Vaiana Express has completed an internal audit of its Guess watch listings and corrected a unit-conversion error affecting water resistance ratings. The company reviewed 201 Guess watches in its catalog and updated 129 listings after identifying that some product descriptions misstated depth ratings in metres as if they were rated in ATM.

More information is available at https://vaianaexpress.com/blogs/news/what-30-atm-actually-means-and-why-its-not-30-metres

The distinction matters because ATM and metres are not interchangeable units, despite how often they appear side by side on a spec sheet. One ATM equals roughly ten metres. That means a watch rated 30 ATM can withstand pressure equivalent to 300 metres, while a watch rated 30 metres withstands only about 3 ATM, a tenfold gap that can lead buyers to assume a watch handles far more water exposure than it actually does.

A rating of 30 metres generally covers splashes, rain, and hand washing, not showering or swimming, according to watch industry guidance. A 50-metre rating extends to showering and light swimming, though water sports remain outside its scope, and sources in the watch industry caution that watches rated at 30 metres should stay out of pools and open water altogether.

Even accurate ratings can overstate real-world protection because they come from static pressure tests conducted in controlled conditions. Swimming strokes, forceful impacts, and hot showers can generate pressure fluctuations that exceed a watch's stated rating, industry observers note, which helps explain why practical guidance for wearers is often more conservative than the number printed on the case back.

The error traced back to a supplier data field labeled ATM - 30, which was misread as 30 ATM instead of its intended meaning of 30 metres. Once identified, Vaiana Express reviewed all 201 Guess watches in its catalog and corrected 129 listings, adding clear metre-to-ATM equivalents alongside plain-language usage guidance for each rating.

Vaiana Express sources its watches, including TAG Heuer, Movado, Michael Kors, and Emporio Armani, through authorized dealer relationships and works to keep specifications accurate across its catalog. The company also notes that gaskets degrade over time due to age, temperature swings, and chemical exposure, which can lower a watch's real-world water resistance below its original rating; a screw-down crown, by contrast, typically signals a stronger seal than a push-pull crown found on lower-rated watches.

Buyers with questions about a specific watch's water resistance rating are encouraged to review current listings or contact customer support directly. Vaiana Express continues to audit its catalog for accuracy as part of its ongoing effort toward clear, dependable product information.

For more information about Vaiana Express and its catalog of Swiss automatic watches and designer fashion brands, visit https://VaianaExpress.com

Contact Info:
Name: Jerry Vaiana
Email: Send Email
Organization: Vaiana Express
Address: 194 Woehrle Avenue, Staten Island, New York 10312, United States
Phone: +1-929-322-8781
Website: https://VaianaExpress.com

Source: NewsNetwork

Release ID: 89203624

In case of identifying any problems, concerns, or inaccuracies in the content shared in this press release, or if a press release needs to be taken down, we urge you to notify us immediately by contacting [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our dedicated team will be readily accessible to address your concerns and take swift action within 8 hours to rectify any issues identified or assist with the removal process. We are committed to delivering high-quality content and ensuring accuracy for our valued readers.

More News

The Loop X brings music, gaming and lifestyle tech under one roof 

Oct 14, 2026

The Loop X brings music, gaming and lifestyle tech under one roof 

Music lovers and techno­logy enthusiasts can explore audio equipment, test sound quality and experience interactive gadgets at The Loop X, the flagship store of Power Mac Center’s The Loop, which opened at SM City North EDSA in Quezon City.  Located on the third floor of The Annex, the store opened on Sept. 26, bringing together audio equipment, smartphones, computers, gaming devices and lifestyle technology in a retail space designed to let customers experience products before buying them.  For those looking to upgrade their listening experience, The Loop X features an immersive audio wall where they can test sound equipment and explore their options. The store also has an enhancement wall stocked with accessories and mobile add-ons, allowing shoppers to customize their devices and complete their technology setups.  Beyond audio, the flagship store features a virtual reality room where visitors can try immersive digital experiences and a racing simulator that offers a hands-on look at gaming techno­logy. Its “His and Hers” concept displays also present curated product pairings to help custo­mers explore devices and accessories suited to different preferences.  The store brings together the complete Apple lineup, and devices and accessories from Samsung, realme, Xiaomi, Tecno, Huawei, Honor, Nubia, Vivo and Oppo. Nintendo products are also available, alongside lifestyle technology brands Oura, Plaid, Amazfit and Rokid.  With products spanning smartphones, laptops, audio equipment, gaming and wearable technology, the store aims to give shoppers more options in one location, whether they are looking for a new phone, replacing a computer, exploring gaming devices or searching for accessories.  Personalized customer service is another feature of the concept, with staff available to help visitors compare products and find devices that suit their needs. The combination of product displays and interactive zones is intended to make techno­logy shopping more hands-on than simply browsing shelves.   The store also introduces The Loop Bar, an in-store matcha bar where customers can sit down for a drink while exploring the available products or considering their next purchase. The addition brings refreshments into the retail environment, allowing shoppers to take a break without having to leave the store.   These features reflect The Loop X’s guiding concept of “Xperience, Xplore and Xcape.” The approach centers on giving customers opportunities to interact with technology, discover different products and enjoy a more relaxed shopping experience.  As the brand’s first flagship store, The Loop X expands the conventional electronics retail format by combining product sales, demonstrations, persona­lized assistance and refreshments in one space.   The store is open daily from 10 a.m. to 10 p.m. at the third floor of The Annex, SM City North EDSA. Call 09173276882 for inquiries.

YOUR NEWS, OUR NETWORK.

Do you have Great News you want to tell the world?

Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.